Influencer Alignment

Led the Nine West and Dune London influencer program end-to-end — scouting and securing talent, managing direct relationships, and serving as the primary liaison between the brand and its PR agency. Briefed and directed content creators on campaign deliverables, coordinated product supply for shoots, and produced activations at Melbourne Fashion Week and other large-scale events. Built and maintained a network of talent relationships that kept the brand visible, relevant, and consistently represented across Australian fashion media.